Step into a digital-first, video-led role where you conceive and create short-form content for NZ’s most loved baby store. As the video specialist, you’ll own video end-to-end, shaping how campaigns come to life while building broader marketing skills and learning from a high-performing in-house team.

You love to work at pace and produce visually compelling, social-first content aligned to brand goals. You’ll balance community engagement, content creation, social copywriting and social media planning and be quick to pivot in a fast-paced retail environment. Every week brings new campaigns, new product launches and new community engagement opportunities, which you’ll comfortably juggle.

You’ll also design social graphics and support the Social Media Manager with scheduling and loading content. This is a 12-month parental leave contract.

Likely early in your career, you bring:

• Proven ability to create high-performing short-form video, from concept through to final edit, fast

• Confidence across TikTok, Reels and ideally YouTube Shorts, with a clear feel for what drives engagement

• Strong video-editing skills, with speed and precision using CapCut (or similar) and Canva to deliver consistent, on-brand content

• Comfort filming and stepping in front of the camera when needed, with a natural, relatable style

• A strong ability to multitask and work quickly

• The ability to generate ideas and translate briefs into visually engaging content aligned to brand objectives

• Strong organisation to schedule content and manage admin tasks alongside creative output

• Adaptability to pivot and keep momentum while staying calm in a fast-moving environment where priorities can change

• Clear, engaging writing for captions that connect

• Affinity for babies and young children, and a sense of what resonates with the people around them

Experience growing a TikTok audience, or exposure to Meta and TikTok ads, would be a bonus.

The Sleep Store is an award-winning, values-led business that’s spent 20 years helping families. From designing our own products, distributing world-leading brands, or sending hundreds of orders across Australasia daily, everything is done with care. You’ll join a supportive, social team that values sustainability, celebrates wins, and trusts people to own their space.

So, if you’re a capable video creator ready to take ownership of your craft and make content that lands, let’s talk.

Application process:

After applying you will be sent a link to complete a short 30-60 second introduction video. Please submit this to progress.

You will also be asked to provide examples of your work (portfolio or social media profile links)

Top candidates will be asked to attend an initial online video call.